The Fred Factor
by Mark Sanborn


ISBN - 1 - 844 - 13816 - X

How passion in your work and life can turn the ordinary into the extraordinary. This book takes the whole subject of customer service to a whole new level.

Partly written in the style of business fable, this easy read book examines the style of Fred the Postman and his approach to customers, those around him and life in general. Simple ideas that can have a major impact.

If everyone in your business did this stuff as a matter of routine, it would show up in your bottom line.

The book takes the reader through a series of steps including:

It isn't rocket science but it might just be the thing that makes a difference at the end of the day.

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